Weekly Highlights

Sorry about the missed week - things were a little hectic. Here they are for last week and this week:

Audi TT
Very well executed flash micro site for the 2008 Audi TT - of note are the navigation that remind me of wireframe flows and the 'Build Your Own' section with an intuitive selection.

Rolex
Rolex created a new collection of watches and launched them on their site just in time for Baselworld. Beautiful watches, amazing video footage, worth dreaming about..

Volkswagen
VW launched a new site for North America, pushing the Jetta, Beetle and Rabbit looks, leasing deals, and interesting 'Compare-o-tron'-comparisons to competitor cars like the Honda Civic or Toyota Corolla. Also of note - the navigation that reminds me of the cassette radio in my first Golf 3...

This American Life
I've heard comments from 'interesting' and 'hilarious' to 'surprising' and 'scary'... personally, I find This American Life to be an interesting look into the US society, offering unique stories of mostly unknown, everyday people. Worth a look or listen.

HP
An interesting approach - HP partners with Vera Wang for 'Work in Style', a campaign that pushes an HP notebook. This is one of the very few approaches that focuses on attracting female computer buyers. On this section of the HP site, Vera Wang, her work and fashion itself take center stage, while the HP notebook is supporting this look into Vera Wang's work. This is a smart and fairly new move for any of the computer giants to partner with a great name to reach female customers (as opposed to men, hipsters, gamers, or families).