Each Nation Has Its Favortie Web 2.0 Tool
Adweek ran an interesting article - according to them, different nations prefer different Web 2.0 tools. The Germans love Second Life, the Japanese are all about Twitter, North America obviously lives and breathes Facebook.. have a read on Adweek.
Good, Nerdy Stuff at AdAge
AdAge has published the Digital Fact Pact. Dive in - you'll learn a bunch.
Heineken
Heineken is running a cross-media UEFA Cup-specific campaign - check out the TV spots on the campaign website and see how the world enjoys Heineken while watching soccer.. sweet spots - even if you're not into soccer.
Boo.com
A pre-dot-com-boom site (which crashed when things went sour in '99) tries a comeback. Check out the history and have a look at the new site. Success? We will see..
Jaiku
Meet Jaiku, Twitter's older brother. It's basically Twitter functionality with syncronized feeds and icons added to it. You're either Twitter, or you're Jaiku - it doesn't really matter as long as you have a way to tell the world what you're up to every second of every day. It's a way to make every second of your life meaningful and find an audience for it. Pretty strange. Pretty sad. The good thing? Most jaiku-ers update their feed with their real-life activities...
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